Plan Your 2023 Holiday & Ecommerce Marketing Calendar

By Sarah|Posted on 31 December 2022

A holiday & ecommerce marketing calendar is the ultimate way to streamline your promotional strategy, and boost your chances of crucial sales. No matter which industry you operate in, the chances are you're constantly looking for ways to engage and activate your target audience.

Unfortunately, many business leaders miss out on exceptional promotional opportunities, simply because they don't have the right plan. Building a holiday and marketing calendar for your ecommerce company means you can take advantage of seasonal events, create more relevant marketing campaigns, and consistently engage your audience.

From January to December, there are various major dates you can use to inspire your marketing campaigns. Here's everything you need to know about crafting your own strategic calendar.

What is a Marketing Calendar?

Let’s start with the basics. A marketing calendar is a promotional tool companies use to plan, organize, and manage their marketing projects. It helps you to highlight specific days and times for the promotions, sales, and campaigns you want to run. Plus, it ensures you can tie sales opportunities to major international holidays, such as Valentine’s Day, Mother’s Day, or Christmas.

Marketing calendars act as step-by-step roadmaps for your advertising activities. They tell you which strategy you should be working on at any given time across your email, social, and content campaigns. They also provide you with useful themes to work with when you're struggling to find inspiration for your marketing efforts.

One of the best things about marketing calendars, is they give you an opportunity to get one step ahead of your advertising strategy. It's often easy to underestimate just how long it takes to create a great promotional campaign. Having a calendar laid out will ensure you start to work on campaigns for March, April, or June months in advance.

Holiday vs Ecommerce Marketing Calendars

Marketing calendars can come in many different formats. A holiday marketing calendar, for instance, focuses on specific national and international holidays, relevant to broad audiences. For instance, you might pinpoint Valentine's Day in February for a special promotion, or start planning new advertising strategies for November and December, to coincide with the holiday season.

An ecommerce marketing calendar, alternatively, focuses on the major events throughout the year specific to your business. If you know you start to experience fewer sales in your company around March or April, you might plan to host a sale around this time, to activate more customers.

Ecommerce marketing calendars also help to outline the week-to-week marketing campaigns you’re going to be running as a business, with no connection to national holidays. Outside of the holiday period, you’re still likely to invest in social media, email, and content marketing to drive new attention to your site, and boost customer retention.

Most companies combine their holiday marketing calendars with their ecommerce promotional calendars, to ensure they’re scheduling their promotions in a way that makes the most sense.

Holidays and Ecommerce Dates in 2023

A great way to start building your ecommerce marketing calendar, is to start by pinpointing the national and international celebrations and events that take place throughout the year. Once you've chosen the key dates relevant to your company or industry, you can fill in the gaps with other less “time-sensitive” promotional campaigns.

Here are just a few of the dates you might consider throughout each month of the year:


January 1, 2023: New Year‘s Day

January 2, 2023: Science Fiction Day

January 3, 2023: Back to School

January 4, 2023: National Trivia Day

January 5, 2023: National Bird Day

January 10, 2023: 80th Golden Globes

January 13, 2023: National Sticker Day

January 15, 2023: National Hat Day

January 16, 2023: Blue Monday

January 20, 2023: National Cheese Lover's Day

January 21, 2023: International Hugging Day

January 22, 2023: Chinese New Year

January 24, 2023: Compliment Day

January 31, 2023: Backward day


February 1, 2023: National Freedom day

February 2, 2023: Groundhog Day

February 3, 2023: Wear red day

February 5, 2023: Grammy Awards

February 9, 2023: National Pizza Day

February 10, 2023: Carnival of Nice

February 11, 2023: Inventors Day

February 12, 2023: Super Bowl

February 13, 2023: Galentine's Day

February 14, 2023: Valentine's Day

February 15, 2023: Singles Awareness Day

February 20, 2023: Love Your Pet Day(USA)

February 21, 2023: Mardi Gras

February 27, 2023: National Retro Day


March 2, 2023: World Book Day

March 4, 2023: Grammar Day

March 6, 2023: National Dentist's Day

March 8, 2023: International Womens' Day

March 11, 2023: World Start-up Day

March 13, 2023: Napping day

March 12, 2023: The Oscars

March 17, 2023: Saint Patrick’s Day

March 18, 2023: World Recycling Day

March 20, 2023: First Day of Spring

March 22, 2023: World Water Day

March 26, 2023: Earth Hour Day

March 31, 2023: Transgender visibility Day


April 1, 2023: April Fool's Day

April 2, 2023: Autism awareness Day

April 7, 2023: Good Friday

April 8, 2023: Holy Saturday

April 9, 2023: Easter Sunday

April 10, 2023: National Sibling Day

April 11, 2023: National Pet Day

April 12, 2023: Space Day

April 14, 2023: Coachella Festival(Apr 14-23)

April 18, 2023: International Day for Monuments and Sites

April 19, 2023: Bicycle Day

April 21, 2023: National Tea Day

April 22, 2023: Earth Day

April 23, 2023: World Book Day

April 27, 2023: Denim Day

April 29, 2023: International Dance Day


May 1, 2023: Labor Day

May 2, 2023: Early May Bank Holiday

May 4, 2023: Star Wars Day

May 5, 2023: Cinco De Mayo

May 7, 2023: World Laughter Day

May 9, 2023: Europe Day

May 11, 2023: National Eat What You Want Day

May 12, 2023: Nurses Day

May 13, 2023: World Cocktail Day

May 14, 2023: Mother's Day

May 15, 2023: World Family Day

May 16, 2023: International Day of Light

May 17, 2023: World Baking Day

May 20, 2023: World Bee Day

May 21, 2023: World Music Day

May 22, 2023: International Day of Biodiversity

May 25, 2023: National Wine Day

May 30, 2023: National Creativity Day

May 31, 2023: National Smile Day


June 2, 2023: National Doughnut Day

June 5, 2023: World Environment Day

June 8, 2023: Best Friends Day

June 11, 2023: International Children‘s Day

June 14, 2023: American Flag Day

June 16, 2023: National Flip Flop Day

June 18, 2023: Father's Day(UK)

June 21, 2023: International T-shirt Day

June 24, 2023: Midsummer’s Day

June 27, 2023: Micro, Small and Medium Enterprises Day

June 29, 2023: Camera Day

June 30, 2023: Social Media Day


July 1, 2023: International Joke Day

July 3, 2023: Wimbledon Starts

July 4, 2023: Independence Day (USA)

July 5, 2023: National Bikini Day

July 7, 2023: World Chocolate Day

July 14, 2023: National Day

July 16, 2023: National Ice Cream Day

July 17, 2023: World Emoji Day

July 18, 2023: Islamic New Year

July 20, 2023: National Moon Day

July 24, 2023: Parent’s Day

July 28, 2023: World Hepatitis Day

July 30, 2023: International Day of Friendship


August 1, 2023: National Girlfriend’s Day

August 5, 2023: International Beer Day

August 6, 2023: American Family Day

August 8, 2023: International Cat Day

August 9, 2023: International Book Loves Day

August 10, 2023: National Lazy Day

August 11, 2023: Son and Daughter Day

August 15, 2023: Assumption Day

August 19, 2023: World Photography Day

August 21, 2023: Poet’s Day

August 26, 2023: International Dog Day

August 28, 2023: Summer Bank Holiday

August 31, 2023: World Blog Day


September 1, 2023: Back to School (differs per school)

September 2, 2023: Father’s DayAustralians)

September 4, 2023: Labor Day (US)

September 10: Grandparent’s Day

September 15, 2023: International Day of Democracy

September 16, 2023: Constitution Day

September 21, 2023:  International Day of Peace

September 23, 2023: First Day of Fall

September 27, 2023: World Tourism Day

September 28, 2023: National Good Neighbor Day

September 29, 2023: AFL Grand Final


October 1, 2023: World Coffee Day

October 4, 2023: World Animal Welfare Day

October 3, 2023: National Boyfriends Day

October 5, 2023: World Teachers' Day

October 6, 2023: World Smile Day

October 9, 2023: Thanksgiving (Canada)

October 10, 2023: World Mental Health Day

October 16, 2023: World Food Day

October 22, 2023: National Nut Day

October 25, 2023: World Pasta Day

October 26, 2023: National Pumpkin Day

October 29, 2023: National Cat Day

October 31, 2023: Halloween


November 1, 2023: World Vegan Day

November 3, 2023: World Kindness Day

November 10, 2023: International Intern Day

November 11, 2023: Singles' Day

November 13, 2023: World Kindness Day

November 15, 2023: America Recycles Day

November 19, 2023: International Men's Day

November 22, 2023: National Tie One Day

November 23, 2023: Thanksgiving (USA)

November 24, 2023: Black Friday

November 25, 2023: Small Business Saturday

November 27, 2023: Cyber Monday


December 1, 2023: World AIDS Day

December 4, 2023: National Cookie Day

December 5, 2023: World Volunteer Day

December 18, 2023: Free shipping Day

December 24, 2023: Christmas Eve

December 25, 2023: Christmas Day

December 31, 2023: New Year's Eve

How to Format a Successful Marketing Calendar

There's no one-size-fits-all strategy for designing an effective marketing calendar. The right solution for you will be a tool which allows you to monitor your advertising strategies, and keep track of all the right information as painlessly as possible.

You can consider using an Excel spreadsheet to block out specific times in your year, or you can opt for a calendar tool like Google Calendars to help you. There are also some great scheduling tools out there which are designed specifically for content marketing, social media, and email marketing experts. These come with their own templates and even automated reminders to help you.

Fill your calendar with all of the dates most relevant to your brand, focusing on the products you sell, your target audience, and of course, your own marketing strategy. For each day you highlight, decide what you’re going to do around that occasion in advance. Set up calendar reminders to ensure you can start building and promoting content ahead of schedule, whenever possible.

How to Make the Most of your Marketing Calendar

Though marketing calendars can be extremely valuable for today’s business leaders, they’re often considered a relatively daunting concept. Planning content and campaigns months in advance can be an exhausting, and time-consuming process. However, creating your calendar doesn’t have to be as complicated as it seems. Just follow these steps.

Step 1: Define your events and campaigns

First, decide which specific days and calendar holidays you’re going to be focusing on. While there’s a good chance you’ll want to include the most well-known options like Christmas, Valentine’s Day, Father’s Day, and so on, you can also choose a few lesser-known national and international holidays.

Choose days relevant to your target audience. For instance, if you’re producing waste-free print on demand clothing, you might focus heavily on days like World Recycling Day, or World Selfie Day, to encourage user-generated content from your audience.

Combine these national holidays with specific dates relevant to your ecommerce business. For instance, you might spend one week focusing on Valentine’s Day, then follow up with a sale to prepare for a new Spring collection.

Step 2: Assign Roles in Your Team

A marketing calendar isn’t just a tool to ensure you get the right content out on the correct day. It can also be a valuable resource for keeping your team members on track. You may even create different calendars for each group in your workforce. For instance, you might ask graphic designers and content marketers to start working on campaigns a month before they’re due.

The roles you consider when building your marketing calendar will depend on the structure of your business. Some of the most common roles include a team lead, a writer (content creator), and designer (graphic artist). However, you could also work with editors, content strategists, promotional experts, community managers, and content analysts.

Make sure everyone in your team has their own version of your marketing calendar, as well as insights into when certain tasks need to be completed. For instance, you’ll need your social media marketer to write posts for Father’s day so they’re ready to be published on the week or weeks leading up to the actual occasion.

Step 3: Create Content

Once you've established what your marketing calendar is going to look like, which days you'll be including, and who will be responsible for each task leading up to these events, it’s time to start building your campaigns. The earlier you get started with content, the easier it will be to ensure you can promote each campaign at the right time.

If you want to keep your campaigns relevant and fresh, it’s important not to get too far ahead. You might start planning marketing strategies for your social media channels in September or October if you want to be prepared in time for Christmas.

Think carefully about the kind of content you want to produce for each occasion. You might experiment with infographics, videos, or simply post blogs. If you want to work with influencers or other external experts on your campaigns, make sure you reach out to them with plenty of time to spare.

Schedule Success in 2023

A marketing calendar for your ecommerce business can be a valuable tool for keeping your entire team on the same page. It ensures you get your social media, email messages, and other content out at just the right time to engage and convert your audience. It also means you'll never find yourself dealing with a gap in your promotional schedule.

As you progress through the year, remember to pay close attention to your campaigns, focusing on what kind of content generates the best results, and which days generate the most attention. This will help you to prepare more effectively in the year ahead.

Ecommerce Marketing Calendars: FAQ

What's the best type of marketing calendar?

There's no one answer here. The best type of marketing calendar is the one that helps you to coordinate your marketing teams, and boost your return on investment from promotions. Make sure your calendar is informative, and as detailed as possible.

How do I create my own marketing calendar?

You can start with a simple pen and paper if you're running a relatively small business, or use an Excel spreadsheet. There are also calendar apps and scheduling tools available online which can help you build a more comprehensive strategy, with automated reminders.

Which days should I include in a marketing calendar?

There are a few key dates which are valuable for virtually every ecommerce brand, such as Black Friday, Christmas, Easter, Mother and Father's day, Valentine's Day, and so on. Beyond that, it’s up to you to determine which days will be most relevant to your target audience.